2023 – nowWork
SDA Bocconi
Web content, UI, landing pages. CMS, HTML/CSS. Milan.
Francesca Noemi Marconi
Experience
iterating: learning, doing, learning.
<p> From symbols to interaction <br /> It all began with a university exam on Papal Iconography. Studying those universal symbols sparked my interest in the communicative power of images and human behaviour.</p>
<p> Along the way, I earned a diploma in Visual Communication, a degree in Anthropology, and a Master's in Marketing & Communication. <br /> Today, I bridge research, design, and business strategy to create digital experiences that make complexity easier to navigate.</p>
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2025Course
UX Design
Executive, Politecnico di Milano.
2019 – 2022Work
Freelance
Web designer for Benetton, Kiki Agency, Digital 360.
2021Course
Storytelling
Scuola Holden, Turin.
2019 – 2023Vol
Stand by Me Lesvos
Web designer. Moria Camp, Greece.
2019Master
Luxury Marketing & Communication
Il Sole24ore Business School, Milan.
2018Vol
Sambhali Trust
Designer. Jodhpur, India.
2018Course
UX & Usability
UX Boutique, Florence.
2017 – 2018Work
Luisa Via Roma
E-commerce, UI, newsletter, print. Florence.
2015 – 2017Work
Beintoo
Rich media, mobile, UI. RCS client. Milan.
2015Course
Exhibition Design Lab
Palazzo Spinelli, Florence.
2014Work
Once Events
Graphic & web design. Florence.
2014Work
Frittelli Arte Contemporanea
Graphics, print & MiArt 2014 stand materials.
2014Course
After Effects
Big Rocks, Treviso.
2013 – 2014Work
Les Petits Joueurs
Web, e-commerce, packaging, social.
2013Course
Infographic: Data Visualization
Politecnico di Milano.
2012Work
Giulia Bruni Fashion blog
Web and social media
GB
2012Course
Fashion Design
Polimoda, Florence.
2012Course
Type Design
Politecnico di Milano.
2011 – 2012Work
Pisa Book Festival
Graphics, social & emerging illustrators contest org.
2012Degree
Graphic Design & Communication
Cappiello, Florence.
Degree
Anthropology
Alma Mater Studiorum, Bologna.
redesigning the road
to qualified leads.
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A real business challenge: redesigning the journey of a car comparison platform, from discovery to qualified booking, starting from a brief focused on Brand Lover buyers. The project explored how UX research and design could support complex purchase decisions while balancing user needs and lead-generation goals through continuous stakeholder collaboration.
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Research combined 100+ survey responses, 8 interviews, task-based platform walkthroughs, journey mapping, automotive and cross-sector benchmarking, followed by a prototype-testing phase. The single Brand Lover archetype from the brief proved too broad: distinct profiles emerged, but all shared a returning-user pattern, navigating technical complexity and making decisions across multiple sessions.
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Research shaped a product direction, made tangible through a high-fidelity mobile prototype tested with participants and presented to stakeholders. Its goals:
- reduce cognitive load within and across sessions
- increase user agency (an anthropology degree came in handy here!)
- unlock new commercial opportunities for the platform
Projects
selected artefacts deployed.
LuisaViaRoma
LuisaViaRoma is one of the world's leading luxury retailers and a pioneer of fashion e-commerce, and an iconic Florentine store where my grandmother used to take my mother shopping for special occasions. There, I worked within the creative team designing communication across digital and physical touchpoints: from the e-commerce platform and app to newsletters, editorial content, retail materials, and corporate communication. Alongside creative production, I managed website and app updates, ensuring consistency across channels.
e-commerce · newsletter · user interface · corporate communication
Beintoo
Beintoo, now part of the Mediaset Group, was among Italy's early innovators in mobile advertising. My work focused on designing rich media experiences for mobile adv across a wide range of international brands, alongside digital campaign assets including animated banners, landing pages, newsletters, social media content, and video editing. I also collaborated closely with developers on interactive dashboards for campaign monitoring and led creative production for RCS - Corriere della Sera campaigns.
rich media · advertising · user interface · video editing · corporate communication
Sambhali Trust
Volunteering as graphic designer at Sambhali Trust, Jodhpur: an NGO supporting women’s education and empowerment in Rajasthan. Produced visual materials, social communication, and on-the-ground documentation. One of three volunteering experiences that have shaped how I think about design as a tool for inclusion, long before that word became a brand strategy.
graphic design · video editing · packaging · social media
watch video
Les Petits Joueurs
At Les Petits Joueurs, I collaborated closely with the founder and marketing team to shape the brand across digital and physical touchpoints, working on the e-commerce experience, catalogues, packaging, newsletters, social media, photo and video editing.
e-commerce · brand identity · packaging · social media
Japants
Final project for the Polimoda Fashion Design Summer Course. Inspired by the layered structures of marine life and the protective logic of Japanese armor, I developed the concept through research, sketching, draping and iterative prototyping. The outcome was an architectural garment where a rigid outer shell reveals a fluid pleated interior through movement: a reminder that the final result is shaped by the process behind it.
fashion design · pattern cutting · tailoring
Contact
say hello.
Open to meaningful collaborations, especially in non-profit or purpose-driven contexts. Feel free to drop a line if something resonates.
hello@francescanoemimarconi.it
Why reach out
An anthropology-informed approach, shaped by 10+ years across arts & culture, luxury fashion, education, and agencies. The contexts change; the perspective becomes richer.
Strategic and hands-on. Comfortable working independently, and even better when collaborating with developers, marketers, and other specialists.
Side projects and consultancies with a clear purpose, especially in education, culture, and the social sector.
A belief that beauty and usability reinforce each other. Thoughtful design helps people find clarity, confidence, and direction.
ⓘWe mixed the bitter medicine of advice with the honey of grace.داروی تلخ نصیحت را با شهد ظرافت آمیختیم
Sa'di, Golestan — XIII sec.
"Attractive things actually work better." Aarron Walter, Designing for Emotion — 2011
Have you tried switching the scroll element?
8 BIT ✦
In the early 90s, before graphical interfaces became commonplace, I used to type DOS commands by hand to launch my older brother's video games, like Populous and Prince of Persia, on my father's computer. The 8 bit princess character is a small nod to a time when computers felt mysterious, and every new command was learned slowly, one game over at a time.
BD ✦
The bande dessinée character is a small tribute to Marjane Satrapi and Persepolis, which I first read in 2005. Until then, my image of Persia had been shaped largely by the ancient Greek texts we translated in high school, usually stories of faraway wars and foreign enemies. Satrapi's work introduced me to a more contemporary and everyday perspective on Persian culture, making a distant world feel unexpectedly familiar.
