Digital Designer
& UX Strategist

Francesca Noemi Marconi

10+ years across cultural insight, UX methodology, and digital strategy, from luxury e-commerce and NGOs to top-ranked business schools.

It all began with a university exam on Papal Iconography. While studying those universal symbols, I discovered my interest in visual communication and graphic language: how meaning is encoded, and how people decode it without even noticing. After classical high school, I earned a diploma in advertising graphics and explored the creative potential of web design and interactive user experiences, always with a strong focus on aesthetics. Alongside this, I hold a degree in Anthropology and, in 2019, I completed a Master’s in Marketing & Communication.

Today I design digital experiences that combine technical rigor with cultural sensitivity, shaped by years of moving across disciplines, contexts, and communities.

SKILLS

advanced: Photoshop, Illustrator, Indesign | WordPress | Social & Newsletter || Anthropology
good: HTML + CSS | UI / UX | Figma | After Effects | Salesforce, Drupal & custom CMS
in progress: JavaScript | Farsi Language

Experience
& Education

With over 10 years of experience in cultural institutions and fast-paced, marketing-driven companies, including luxury e-commerce, mass-market brands, and mobile media, I apply my design expertise to both creative and technical digital projects. Alongside these roles, I’ve taken on small independent projects for direct clients and friends, developing tailored solutions driven by specific goals and niche audiences.

Currently part of the marketing team at SDA Bocconi University, I focus on developing digital solutions that combine design with user insights.

Moreover, volunteering on the ground with refugees in Greece and women in India has further shaped my approach to technology as a tool for inclusion, with greater sensitivity toward usability and broader accessibility.

2023 – today Work

SDA Bocconi University

Web content, UI, landing page.

2019 – 2022 Work

Freelance

Digital Designer RealLife Tv – Benetton e-commerce, Kiki Creativity, Digital360 and direct clients.

2019 – 2022 Volunteering

Stand by Me Lesvos

Web designer volunteer Greek NGO, Moria Refugee Camp, Lesvos

2018 Volunteering

Sambhali Trust NGO

Volunteering Indian NGO, in Jodhpur.

2017 – 2018 Work

Luisa Via Roma

e-commerce, newsletter, UI, presentations.

2015 – 2017 Work

Beintoo

Rich media, landing page, UI, newsletter, mobile projects, editing video, data visualization.

2014 Work

Once Extraordinary Events

Graphic & web design

2014 Work

Frittelli Arte Contemporanea

Digital & print, MiArt 2014

2013 – 2014 Work

Les Petits Joueurs

Web site, e-commerce, catalogs, newsletter, packaging, photo editing and social media.

2012 Work

Fashion Blog

Giulia Bruni's Fashion Blog

2025 Course

UX Design

Polytechnic University, Milan

2021 Course

Storytelling

Scuola Holden, online.

2019 Master

Luxury Marketing & Communication

IlSole24ore Business School, Milan

2018 Course

UX Design & Usability

UX Boutique, Florence

2015 Course

Exhibition Design Lab

Palazzo Spinelli, Florence

2014 Course

After Effects

Big Rocks, Treviso

2013 Course

Infographic: Data Visualization

Polytechnic University, Milan

2012 Course

Type Design

Polytechnic University, Milan

2012 Course

Web Design

Frame School, Florence

2012 Course

Fashion Design – Summer Course

Polimoda Fashion Institute, Florence

2012 Graphic Diploma

Visual Communication

Cappiello Art & Design Academy, Florence

Degree

Anthropology

Alma Mater Studiorum, Bologna University

*AI-assisted: Claude took care of the tedious logo work.