Francesca Noemi Marconi

Digital Experience Designer · Milan

About

I design clear, accessible digital experiences and the workflows behind them. With more than ten years across web, content and UX, and a background in anthropology, I work closely with marketing, account and IT teams, as well as direct clients. I’m happiest where creativity meets analysis, in an efficient workflow and with a team you can say bravo to.

Portrait of Francesca Noemi Marconi

Main work experiences

Web Content

Mar. 2023 – present

SDA Bocconi University, Marketing & Communication Team – Milan

Design and update the institutional website and landing pages (UI, HTML/CSS, CMS). Team workflow set-up, working daily with colleagues from advertising channels, copy and IT. Chatbot and new app projects’ core team.

Digital Designer Freelancer

Sep. 2018 – Feb. 2023

Benetton, Kiki Agency, Digital360, direct clients

Worked with brands, agencies and direct clients on online and offline materials: websites, newsletters, landing pages, banners, presentations and event materials.

Creative Designer

Dec. 2017 – Aug. 2018

Luisa Via Roma, Creative team – Florence

Daily creative concepting, visual and UI design for the e-commerce and its communication: newsletters, presentations, print and animated GIFs.

Digital Designer & Mobile Strategist

Sep. 2015 – Dec. 2017

Beintoo, Design team – Milan

Designed rich media and mobile projects, from UI to dashboard interaction design and video editing. Client referent for RCS – Corriere della Sera: creativity, landing pages, email campaigns (DEM) and banners.

Graphic Web Designer

Mar. 2014 – Jan. 2015

Once Extraordinary Events Agency; Frittelli Contemporary Art Gallery

Graphic Web Designer & Social Media

2012 – 2013

Les Petits Joueurs; Giulia Bruni’s Fashion Blog; Pisa Book Festival and direct clients

Education

  • User Experience Design – Executive Course Polytechnic University of Milan
  • Master Luxury Marketing & Communication Il Sole24ore Business School, Milan
  • Graphic Design & Communication Degree Cappiello Art & Design Academy, Florence
  • Anthropology Bachelor Degree Alma Mater Studiorum, Bologna University

Additional
training

  • Storytelling Fundamentals

    Scuola Holden, Turin

  • Exhibition Design Lab

    Palazzo Spinelli, Florence

  • After Effects

    BigRock by H-Farm, Treviso

  • Data Visualization + Type Design

    Polytechnic University of Milan

  • Web Design

    Frame School, Florence

  • Fashion Design – Summer Course

    Polimoda Fashion Institute, Florence

Skills & tools

  • Design Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Figma, Miro
  • Web HTML, CSS, WCAG accessibility, CMS platforms (WordPress, Drupal, Salesforce, custom solutions)
  • Marketing Email marketing (e.g. Mailchimp), rich media and ad design (e.g. Celtra)
  • Productivity Microsoft Office (ECDL certified: Word, Excel, PowerPoint, Access), Jira, Confluence
  • Languages English (B2), Spanish and Farsi (A1)
  • Other Driving licence. Available to relocate.

Volunteering

  • Sambhali Trust – Empowering women in Rajasthan, designer and social for an NGO in India.
  • Stand by Me Lesvos; Second Tree, designer and social for NGOs in Greece.

In compliance with the GDPR and the Legislative Decree no. 196 dated 30/06/2003, I hereby authorize you to use and process my personal details contained in this document.

/ffrauss