How I explained my job as a digital mobile strategist to my mum

Courtesy of the MMA (Mobile Marketing Association):

Mobile Rich Media Advertising is an interactive and/or non‐interactive ad unit displayed on a mobile web page and/or in a mobile application (…) A richer interactive feature set than basic mobile click‐through. This interactive feature set includes user interaction that occurs through input other than a “click” or “tap” (i.e. use of the gyroscope, accelerometer, camera, microphone, GPS, etc.)”

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